advertising and digital marketing

Programmatic advertising and digital marketing are closely intertwined. Because of the efficiency of programmatic advertising, many people say it is going to be the future of digital marketing. Programmatic advertising or programmatic ad buying, in simple terms, is the use of software to purchase digital advertising. The traditional method includesContinue Reading


DeFi or Decentralized finance is a blockchain-based form of finance that does not rely on centralized financial intermediaries such as brokerages, exchanges, or banks to offer traditional financial instruments, and instead utilizes smart contracts on blockchains like the Ethereum and Binance Smart Chain. The aim of decentralized finance is toContinue Reading

Budgeting in your project by Netserver Africa

In project management, a basic idea to success is implementing a successful budget plan. First steps in setting a budget involve: Identifying the different elements of a project budget Understanding the difference between an estimate, a budget and budgeting The project manager is concerned solely with the ‘internal costs, purchasesContinue Reading


Project management can be put to mean the process of utilizing appropriated resources in leading the work of a team to achieve clearly stated goals and meet success criteria at a specified time. The primary challenge of project management is to achieve all of the project goals within the givenContinue Reading