PokerBROS: Marketing Manager – LATAM

Key Responsibilities

·       Create the country marketing strategy in line with the overall business strategy.

·       Align the ATL marketing spend with a focused Digital strategy.

·       Build strong relationships with third parties and customers to increase partnership opportunities.

·       Support the Live Events team with the promotion and execution of local Live Events.

·       Oversee the development, planning and execution of the marketing and promotional activities for the market.

·       Interpret business and marketing data to assess the effectiveness of campaigns and report back to the business with results and suggestions.

·       Day to day management of websites.

·       Ownership and day to day management of the SEO and social strategy, and execution of that strategy including reporting and measurement.

·       Develop local campaigns and lead the creation of different marketing materials including ads, banners, one-pagers, etc.

·       Relationship management with local media partners and poker organizations.

·       Conduct regular market research on key competitors to create targeted strategies that improve upon their businesses.

·       Help develop marketing reporting forms, policies and procedures for internal and internal purposes.

Skills & Experience

·       Strong experience of the LATAM market, ideally with a minimum of 2 years’ experience in a similar role.

·       Native level Spanish and fluent in English with excellent communication skills.

·       Proficient level of Portuguese is desirable.

·       A good working knowledge of multiple marketing channels.

·       Self-motivated with an analytical approach.

·       Online content management experience.

·       Digital ad spend experience.

·       Strong knowledge of online and live gaming poker environments is a plus.

·       Existing network of personal and professional contacts preferred.

·       Ability to maintain strict confidentiality with privileged information.